This project was requested by the Europe & Africa product team and was executed by the Visual Production team, which I was a part of, and a Product Specialist . It was aimed to make product education more accessible to the distributors. In the fast-paced social media age, short-format and mobile-friendly content are preferable. This also made it easier for our Account Managers who were in contact with our distributors through mobile applications, such as WhatsApp.

Concept

We wanted to keep this minimalistic and timeless. We built a setup in our office studio–grey background, soft lighting, with the speaker wearing a neutral-colored and casual outfit, to keep the focus on the products. Because this was meant to be bite-sized, we named the series as 60-second, and added a frame timer that counts down as the video runs.

My role

In this project, together with the rest of the Visual Production Team, I built the setup, operated one of the cameras, edited all the videos, and eventually localized the videos into 15 different languages (Danish, Swedish, Finnish, Norwegian, German, Dutch, Italian, French, Portuguese, Spanish, Polish, Czech, Hungarian, Slovak, and Romanian). I used Adobe Premiere Pro and Adobe After Effects for this project.