Airofit is a respiratory training system, consisting of a physical device and an app. It helps people to train their lung muscles, focused and isolated from training other body parts. In 2025, Airofit launched a new, updated training device called Airofit ELITE.

This is a freelance project, a collaboration between Airofit's marketing department and me as the content creator.

Airofit ELITE main product launch video. Published as Meta ads and organic YouTube video.

Brief

Airofit ELITE is the latest Airofit device, with more precise breath sensors on the hardware as well as a completely rebuilt app with better functionality.

The marketing department requested a series of visual content for this launch. They decided on specific target groups, namely: (a) runners, (b) swimmers, (c) cyclists, (d) yogis, (e) generic fitness enthusiasts, as well as (f) seniors.

The deliverables for this project consist of: (1) ready-to-use clips and images for various future marketing purposes, (2) short video ads with voiceover for each target groups, and (3) main product launch video.

Execution

In collaboration with the marketing team at Airofit, we spent an entire week in September 2025 to film and take photos for each target groups.

The team communicated on the main points to focus on through a shot list. Since I have worked for Airofit full-time before, I have the advantage of already understanding their brand identity, including the do's and dont's of capturing Airofit.

This project took around 2 months to complete.

Short video ads for runners, yogis, and swimmers. Published as Meta ads.

Edited and ready to use images for various marketing purposes