The current palette that we have for the products are leaning more towards the cool tones, and I thought it's missing some warmth.

The Shelter is in a terracotta shade.

It symbolizes warmth and protection, inspired by the natural material of clay, often used in essential parts of a home.

It's associated with attributes in a family, providing warmth, protection, support, hence the name The Shelter.

I believe it's also a color that appeals to every generation. (1) Gender neutral for kids, not ugly bright, not sad beige either (2) Doesn't have that cool-toned clinical look for elders, (3) Complements interior design trends where it embraces natural materials more, a lot of wooden floor, light colored neutral wall shade. It doesn't dull out the room but it's not distracting and overstimulating. This color also fills a gap in current options; it caters to people who prefer warmer shades.

Here's what it looks like next to the other Dorica colors. And this, in fact, work so well with the Flame Orange (D3633A) and the Beige (F0ECE8). Even though it's a warmer shade, it's still muted not highly saturated, so it still stays true to the Dorica identity.

Daily use, represented by people of all generations in all stages of life. I really love the concept of destigmatizing mobility aids, but I do believe that we still have to include/communicate how it can help people with disability issues, just packaged in a more hopeful and positive way, and represented the same way as other able-bodied users. In line with the quote "for people not patients". Dorica's key selling points is not just looking pretty, but it's slip-free, it's sturdy, it's lightweight.

This is how The Shelter would look like inserted in the everyday setting.

This is an example of a social media post, especially a teaser post, for the new color. It's quick in pace and aimed to provoke curiosity. The existing colors are included in the beginning to give context and something that people can already understand or already relate to.

This is an example of a carousel post, to be posted during launch. It showcases how The Shelter is incorporated in daily life and used by all generations. The second and third picture, preferably also features an adult hanging laundry, and an older person potting plants.

This website banner is meant for the byACRE website (as Dorica's own website hasn't launched yet).

I think it's important to showcase how it's being used, so preferably also with a person in it. It could also feature another activity as long as it's family-related.

I think this color should be launched in Fall. 2026.

This is a typical fall color, but the communication shouldn't be too centered around the season because it's not just a seasonal product, so as stated, focused more onto togetherness, intergenerational use, and how it grows up with you.

This is the 1-week launch plan for The Shelter.

In terms of the community we should tap into–we should reach out to communities who consume content like these. (1) Family-oriented content, tricks and tips for kids/family daily life, (2) Interior design enthusiasts, Dorica works for both minimalist and maximalists, it's bold but elegant at the same time. (3) The existing byACRE community, it's a low-hanging fruit, and already have great reputation in that space. Plus, we have a good reason to do this–Dorica is sturdy, non-slip, light weight.