This was a visual asset creation project for the Nu Skin ReNu Hair Spray launch, and especially meant for Nu Skin's European Instagram channel. The product was launched in 2024 for the European and African market.

Concept

The aim of the posts was to tease and announce the launch, as well as educate about what the Protect Hair Spray is all about, from the ingredients featured in the product to the benefits it offers. ReNu is one of Nu Skin's many product lines that focus on hair care. This product is a hair spray that protects hair from heat, reduces hair breakage, and provides hydration.

My role

This project was a collaboration between the Visual Production Team in Copenhagen and the Product and Digital Marketing Team (mostly based in Brussels). We filmed this in our Copenhagen office, with a Product Specialist. My role in this project was: (1) studio setup for the teaser video, (2) studio setup, camera operator, and editor for the main launch video, and (3) editor for the motion graphics. We used Sony a7s to film and Adobe Premiere Pro and After Effects to edit.

Aside from social media assets, we also made a tutorial video that was uploaded to YouTube and was meant to educate customers in a more in-depth manner. My role here was to assist with setting up the studio and editing the video.